About Us

Gerald Rasmus, Executive Vice President

 Elizabethtown College, Elizabethtown, PA 
 Bachelor of Business Administration in Management and Marketing 

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  • Former Dean of Student Affairs and Assistant to the President, Central Pennsylvania Business College.
  • Former adjunct faculty member, Harrisburg (PA) Community College.
  • Extensive teaching, speaking, and seminar leader experience.
  • Founded Rasmus and Associates in 1980.
  • Fifteen years of experience providing professional business planning, employee training, and financial planning consulting services to independent retailers throughout the United States.
  • Partner and Executive Vice President of Finance, Administration, and Marketing for Retail Design Associates.
  • Co-author of Winning in Retailing, published August 1994.